If You Try to be Everything to Everyone You'll End Up Being Nothing to No One

Most of you have probably heard of “Cross Fit.” Maybe you’ve seen the Cross Fit games on ESPN or maybe you even belong to a Cross Fit gym.

I'm not trying to bash any particular gym or training style. But Cross Fit is a perfect example of one of the biggest problems I see in the fitness industry.

Cross Fit, as well as most independent personal trainers, considers itself a “Jack of All Trades.”

Here is a paragraph taken off the Cross Fit website:


“The CrossFit program is designed for universal scalability making it the perfect application for any committed individual regardless of experience. We’ve used our same routines for elderly individuals with heart disease and cage fighters one month out from televised bouts. We scale load and intensity; we don’t change programs.”


They have one workout plan that they use for everyone, regardless of age, sex, fitness level, or desired outcome.

You’re training for a Mixed Martial Arts fight? Great, here’s your workout.

You’re a 60 something looking to stay fit so you can keep up with your grand kids? No problem, you can do the same workout as the MMA guy.

You’re a 30 something busy dad looking to put some muscle on your arms and shoulders? You can work out with Grandma.

"My fitness programs aren’t for everyone."

If you want to improve your 40 yard dash time don’t come to me. Go see Kenni down at D1 Sports Training. He’s a great coach and an even better guy.

My programs won’t help you prepare for a bodybuilding contest, Navy Seal training, or an Ironman Triathlon. 

But if you’re looking to lose weight, feel younger, and look great at the beach but don’t have 10 hours per week to spend in the gym, I’m your guy.

John Kuzora
(919) 435-1960
www.kuzorafitness.com

4 DIRTY LITTLE SECRETS OF PERSONAL TRAINERS

4 DIRTY LITTLE SECRETS OF PERSONAL TRAINERS

Having a personal trainer or registering for a fitness boot camp can be awesome tools to improve your life. But be forewarned – personal training is an unregulated industry.

Because of this, there are a few things you should know so you don’t get burned.

And while my colleagues will probably hate me for telling you this stuff I’m going to let you in on 4 “dirty little secrets” that make my industry look bad.

1) Anyone can call themselves a “personal trainer”

You don’t have to go to college, graduate from high school, or even pass a test. Just hang a sign on your door and you’re ready to go!

And because of this it’s VERY important you do your homework before you invest your hard earned cash.

2) Even the best trainer can’t help you lose weight if you don’t make lifestyle changes

The common saying among “Fitness Insiders” is that diet is 80% of results. Some even say 90%.

While the exact number isn’t important the concept is critical. So if you’re not ready to change then save your money. Spend it when you get to that place where you’ll do ANYTHING to loss weight.

3) Big box gyms hire trainers based on sales skills – NOT training skills

The SOP in big box gyms is to hire 20 trainers and let them all loose on the gym floor. If they can pick up clients off the gym floor, they keep their job.

4) Most trainers are scared to death of a “Money Back Guarantee”

The sad truth is that most trainers don’t get any real results with their clients. And they refuse to offer a “Money Back Guarantee” because they know they’ll have to pay up.

In fact, on one guys website I saw this tag line: “Results Guaranteed or Your Old Body Back!”

I’m not trying to pick on anybody or single anyone out, but that one really pissed me off.

Imagine a car salesman selling you a car and telling you “Don’t worry – if it doesn’t run you can just drive your old car.”

I expect much more from myself, my employees, and my clients.

John Kuzora

1976 S. Main St

Wake Forest, NC 27587

(919) 435-1960

www.kuzorafitness.com